About

Our mission is to revolutionize the pet food industry by offering products that are not only good for pets but also good for the planet. We believe that pets deserve food that is as carefully crafted as the meals we feed ourselves, using natural ingredients, no preservatives, ethical sourcing and thoughtful packaging.

Quality: We prioritize premium, natural ingredients in every recipe, free from fillers, artificial additives and preservatives.

Transparency: We believe in full transparency about where our ingredients come from, how they are processed and how we ensure the best for your pets.

Sustainability: From sourcing to packaging, we are committed to minimizing our environmental footprint, using eco-friendly materials and supporting sustainable practices.

Innovation: We are always exploring new ways to improve pet health through cutting-edge nutrition and we are open to research and feedback from the pet care community.

Love for Animals: We view pets as family and we dedicate ourselves to creating food that promotes their well-being and happiness.

We promise pet owners peace of mind. Our food is not only safe and nutritious but crafted with love and care, knowing that pets are more than just animals – They are family members. We aim to empower pet owners to make informed choices that benefit both their pets’ health and the world around us.

We offer a range of high-quality pet food designed for pets of all sizes, ages, and dietary needs. Our products cater to pets with specific health concerns (like allergies , sensitivities and weight issues) or those who just deserve the very best. Our food is formulated by experts and backed by the latest pet nutrition science.

We are here for pet owners who want the best for their furry friends. Our customers are passionate, conscientious and love their pets like family. Whether they are looking for a food that supports their pet’s health condition or they want to spoil them with something special, we are there to make their lives (and their pets' lives) better.

Plushpaws is a pet care and animal nutrition venture founded in 2023 by Dr Vaishali Bhat to address the growing needs of pets with well formulated products. Dr.Vaishali Bhat who holds a master’s degree in veterinary science founded Plushpaws through her passion, excellence and extensive experience with leading pet food FMCGs globally for over 20 years.

There was deep love for animals since childhood and a simple goal: to create pet food that is just as thoughtful and nourishing as the food we eat ourselves. Our founder, frustrated by the lack of truly healthy, transparent options in the pet food market, decided to take matters into her own hands and create a product that was better for pets, better for people and better for the planet.

Ingredient Integrity: Every ingredient is carefully selected for its nutritional value and sustainability. We believe in using whole, natural ingredients that deliver balanced nutrition, not fillers or empty calories.

Customer Education: We believe in empowering pet owners with knowledge, whether it’s explaining the benefits of certain ingredients, helping with portioning, or offering guidance on how diet impacts overall pet health.

Engagement & Community: We are building a community of pet lovers who are as passionate as we are about improving their pets’ health and wellbeing. We actively engage with our customers for feedback, suggestions and ideas, creating an ongoing dialogue that helps us improve.

Our venture isn’t just about pet food; it's about making a positive impact on the pet world. From supporting animal shelters to sourcing ingredients ethically and minimizing waste in our packaging, we are dedicated to creating a company that aligns with the values of our customers.

We are more than just a pet food brand—we are a movement for better pet nutrition. Our unique approach blends innovation, sustainability and a commitment to transparency. With a focus on premium, ethically sourced ingredients and a genuine love for animals, we are setting a new standard for what pet food can (and should) be.